With the continuous growth of overseas Chinese consumption demands, the ready-to-eat food market in Southeast Asia is embracing broad development space. Relying on mature cold chain support, pre-prepared flavored foods are becoming a popular direction in the cross-border consumer goods market.

We focus on the Southeast Asian regional markets such as Thailand and  mainly promote pre-prepared cold-chain pickled cabbage fish products. The entire set of products includes pickled cabbage, fish slices and golden soup base, benchmarking against the mature standards of pickled cabbage and fish products in the industry and adapting to the dietary habits of local Chinese people. Apart from the single product of pickled cabbage fish, ready-to-eat meals and compound seasoning products have huge market potential. At present, the series of snack foods has been launched, and the subsequent plan is to continuously expand the product matrix around ready-to-eat meals and condiments.

Relying on stable channel resources, the overseas market distribution work has officially kicked off. By leveraging the advantages of cross-border channels, high-quality domestic ready-to-eat foods have gone global, allowing Southeast Asian consumers to experience authentic Chinese flavors. Snack foods and ready-to-eat meals both fall under the category of consumer goods. They develop in tandem to further tap into the potential of the overseas mass consumer market.

Facing the vast overseas consumer goods market, we will continuously refine our food supply chain and cross-border operation plans, and explore new growth points for the export of Chinese ready-to-eat food. For more information, please visit: www.kkssp.com

www.kkssp.com
Hunan Kaikoushuang Food Co., LTD