In the facial tissue aisle, buyers often make a quick decision based on what the pack communicates: sheet count, ply, softness cues, and overall shelf presence. For importers, distributors and retail buyers, a tissue line that is easy to display and easy to understand can be a practical addition to a household paper portfolio. Kerun Paper (Hubei) Co., Ltd. presents a milk essence facial tissue range that combines a distinctive purple pack design with clear on-pack specifications, including 4-ply construction and 120 sheets per pack.

A Retail-Ready Presentation Built Around the Product

The range is shown in several packaging formats. Individual packs use a purple color block, a cartoon cow character and a clean front panel that puts product information in view. The pack front displays the product name, a milk essence positioning, a light moisturizing message and a 6D embossing badge. For buyers who need multipacks, the line is also shown in a clear poly-bagged format with hanging holes, allowing the bundle to be presented on peg or hanging fixtures where available. For shelf presentation, there is a printed display box with a raised header and a tray that holds the packs in an upright, shopper-facing position.

This variety of formats gives distributors and retailers options for different sales environments. A single pack works for standard shelf merchandising, while the multipack and display box can support larger-volume selling or promotional placement. The repeated purple identity and cow character help create a consistent brand block across the range.

Product Features Buyers Can See on Pack

4-ply, 120 sheets: The pack front clearly states a 4-layer construction and 120 sheets. These are practical specifications for retail buyers who need to compare products and explain value to shoppers at the point of sale.

6D embossing process: The 6D embossing mark is a visible part of the product story. It gives the pack a specific technical talking point and helps differentiate the line from plain tissue offers. The embossing message is presented on individual packs and display materials, keeping communication consistent across formats.

Milk essence and light moisturizing positioning: The packaging presents milk essence and light moisturizing as part of the product identity. This is a consumer-facing positioning for shoppers interested in a differentiated facial tissue option. Milk splash graphics and the cow mascot reinforce the concept visually.

Clear material messages: The display packaging includes icons for soft skin-friendly, no fluorescent agent and virgin wood pulp. These are on-pack claims that help retailers communicate product attributes at the point of sale. Buyers should request current specifications and documentation for their market.

Why the Format Works for Distributors and Retailers

In a crowded household paper section, packaging has to answer basic buyer questions quickly. This range places ply, sheet count and product positioning on the front panel, reducing the need for extra signage. The purple pack and cartoon cow create immediate visual recognition, which is useful for retailers that want a cohesive shelf display rather than a mix of unrelated packs.

The shelf-ready display box is particularly relevant for stores that prefer a ready-to-set presentation. The box holds the packs in a neat, forward-facing arrangement and includes a raised header that carries the product message above the packs. For distributors, this can simplify in-store placement and help retail partners maintain a consistent look.

The poly-bagged multipack with hanging holes offers another merchandising route. Where store fixtures allow hanging displays, the bundle can be presented vertically; where shelf space is available, it can be stacked with other household paper products. These options make the line suitable for different store layouts and sales strategies.

Application Scenarios Across Retail and Household Channels

The line fits everyday facial tissue use in homes, offices, reception areas, guest rooms and other personal care settings. For retail, it can be placed in household paper sections, personal care aisles, promotional displays or checkout zones. For distributors, the range can sit within a broader household paper assortment and be offered in single-pack, multipack or display-box configurations.

The packaging is especially relevant for stores that want a display-ready product with a friendly, recognizable identity. The cow character and milk theme give the range a distinct shelf personality, while the feature icons and specifications provide the practical information that buyers expect from a facial tissue product.

Company Capabilities and Buyer Support

Kerun Paper (Hubei) Co., Ltd. is based in Xiaogan, Hubei Province, China. The company's product catalog includes the milk essence facial tissue line shown here, with packaging presentations designed for retail and distribution. For international buyers, the first step is to confirm the target pack format, label language, order quantity and delivery requirements.

The company can be contacted directly using the details below to discuss the range and current product specifications. Buyers are encouraged to share their market needs so that packaging and product details can be reviewed against the requirements of the destination market.

Industry Insight: Packaging Is Part of the Product

In household paper, many products can look similar on a shelf. Packaging therefore has to do several jobs at once: identify the product, explain the specification, signal the intended benefit and create visual recall. This milk essence tissue line addresses those jobs with a consistent purple identity, a friendly mascot, visible ply and sheet-count information, and repeated benefit icons.

For distributors evaluating a new line, that combination can reduce the explanation burden for retail partners and make the product easier to merchandise. At the same time, buyers should always match packaging claims with the requirements of their destination market. Product details such as sheet count, ply, packaging format and material messages should be confirmed against current specifications before an order is placed. This approach keeps the sales message clear while allowing each market to review the product against its own labeling needs.

A Practical Addition to a Facial Tissue Range

For buyers looking for a facial tissue line with a recognizable shelf identity, the Kerun milk essence range offers a focused combination: 4-ply, 120-sheet packs, 6D embossing messaging, milk essence positioning and retail-ready display options. The range can be explored as individual packs, multipacks or shelf display boxes, depending on the channel and order plan.

Contact Kerun Paper (Hubei) Co., Ltd. to discuss the milk essence facial tissue line, request current product details and confirm packaging options for your market.

Company: Kerun Paper (Hubei) Co., Ltd.
Address: No. 26 Donghai Road, Maochen Town, Xiaonan District, Xiaogan City, Hubei Province (Bayi Industrial Park), China
Postal code: 432000
Contact: Xu Mingjiang
Landline: +86 0712-2367227
Mobile: 13858785885
Email: 915680570@qq.com
Website: https://www.kerunpaper.com/