Who Is Behind the Youzhiweipin Name?

The Youzhiweipin brand belongs to Guangdong Youzhiweipin Biotechnology Co., Ltd., a confectionery enterprise headquartered in the Shatian Area, West Side of Anzhong Road, Meixiang Village, Anbu Town, Chao'an District, Chaozhou City, Guangdong Province, China. While the company was officially registered on December 6, 2017, its commercial roots trace back much further, to a private handicraft sugar workshop founded in 1923. Understanding this lineage is essential for anyone researching the official brand history of Youzhiweipin, since the modern company represents the fourth generation of a single family's confectionery craftsmanship.

From a Family Workshop to a National Confectionery Enterprise

The story begins with Chen Shukun, who established the private "Youzhipin" handicraft workshop between 1923 and 1943, producing and selling sugar products under traditional methods. His successor, Chen Hongxiao, inherited the family business and expanded it by opening a malt sugar store in the old market while continuing workshop operations.

Between 1944 and 1984, described internally as the Brand Upgrade Phase, the enterprise adopted new production technologies and management models to improve product quality and production efficiency, laying the groundwork for a more formalized business structure.

In 1985, the third-generation inheritor, Chen Tulai, named the enterprise "Rimei Food Factory," marking a clear transition from a family workshop toward an organized food manufacturing operation. Three decades later, in 2015, the fourth-generation inheritor, Chen Can, formally established the "Youzhiweipin" brand, consolidating the family's confectionery heritage under a single, modern brand identity. This culminated in the official company registration of Guangdong Youzhiweipin Biotechnology Co., Ltd. on December 6, 2017, with Chen Can serving as legal representative and registered capital of RMB 20 million.

Four Generations of a Single Confectionery Lineage

What distinguishes Youzhiweipin's history from a typical corporate founding story is the continuous, documented chain of family stewardship: Chen Shukun, Chen Hongxiao, Chen Tulai, and Chen Can each carried the business forward across different eras of Chinese economic development. The company describes itself as a fourth-generation family confectionery business originating from the Chen family sugar workshop, a heritage that now informs its brand mission of "improving life through the beauty of confectionery food" and its vision of being a standard-setting enterprise. The company's stated core values—quality, talent, and reputation—along with its brand slogan, "embark on a journey of exquisite living," reflect an attempt to translate century-old craftsmanship into a contemporary consumer brand.

Milestones That Mark the Company's Growth

Following its 2017 registration, Guangdong Youzhiweipin Biotechnology Co., Ltd. recorded several notable milestones. Cumulative sales exceeded RMB 400 million since operations began in 2017, and by 2024 the company achieved an annual turnover of nearly RMB 500 million. That same year, the company received the Red Dot Award 2024 for product design, and in 2025 it was selected as a Chaozhou 2025 "Excellent, Large, and Strong" enterprise—a recognition shared by both Guangdong Youzhiweipin Biotechnology Co., Ltd. and Chaozhou Chao'an District Anbu Town Rimei Food Factory, underscoring the continuity between the historic factory name and the present-day corporate entity.

During this period, the company has undergone a magnificent transformation from a private handmade workshop to a modern enterprise integrating research and development, production, and sales. It has not only established official flagship stores on mainstream e-commerce platforms and forged long-term and stable partnerships with numerous large supermarkets and chain convenience stores, but also extended its business territory to Southeast Asia, Central Asia, Japan, Korea, Europe, and the Americas.

A Multi-Brand Portfolio Built on Heritage

As the business grew, Youzhiweipin evolved from a single-brand workshop into a multi-brand confectionery house. Today the corporate brand architecture includes Youzhiweipin, coffee dance by aerolite, Tiankong Zhiqing, Jushanyouhe, Xiaoqingxin, precious, and uzee. This portfolio spans chewing gum, pressed candy, sugar-free mint candy, vitamin candy, and edible toy candy segments.

Some products connect directly to the company's historical identity. The Youzhiweipin Zhengmei Dan (Plum Pellet Candy) and Youzhiweipin Jinju Dan (Kumquat Pellet Candy) are part of a heritage "Dan" series of pellet candies, both recognized as Guangdong Province Food Industry Famous Brand Products in December 2018. These products carry time-honored recipes passed down through the Chen family line, offering classic plum and kumquat flavors in portable pellet formats.

Other product lines reflect the brand's modernization. Under the coffee dance by aerolite brand, the Icy Coffee candy delivers a summer iced coffee-inspired sensory experience with a crispy outer layer and delicate inner texture. The Xylitol Chewing Gum line combines 100% real fruit juice with mint for breath freshening and stress relief, while the Sugar-Free Mints product is enriched with added vitamin C and selected fruit powder to awaken taste receptors and reduce drowsiness.

Quality Assurance Behind the Brand Story

A company's history is only as credible as the standards it maintains today. Guangdong Youzhiweipin Biotechnology Co., Ltd. holds multiple international food safety certifications, including HACCP System Certification (Certificate No. H1-ACX18025, issued May 2025), ISO 22000:2018 Food Safety Management System (valid until May 29, 2029), BRCGS Global Standard for Food Safety Issue 9 Grade B, a Halal Certificate, and U.S. FDA Registration (valid until December 31, 2026). These certifications, combined with over 150 patents accumulated as of March 2026 and close cooperative relationships with institutions such as South China University of Technology, demonstrate that the century-spanning heritage is matched by contemporary technical rigor.

Industry Recognition Reflecting the Brand's Standing

The company's historical and operational credibility has been affirmed through industry channels. It holds honors including the Chaoshan Time-Honored Brand and Guangdong Lingnan Specialty Food designations, and has served as a Member and Executive Director Unit, later Vice President Unit, of the Chaozhou Food Industry Association. It is also a Council Member Unit of the Chaozhou Chao'an District Foreign Trade Industry Association and a Member Unit of the Shanghai Private Label Association for 2025–2026. The company exhibited at the 112th National Sugar and Alcohol Expo on March 16, 2025, and has received recognitions such as the 2023 Annual Taxpayer Exceeding RMB 5 Million award and the Outstanding Contribution Award from the Organizing Committee of the China Guangdong (Chaozhou) Specialty Food Industry Conference in July 2023.

Why the History Matters to Today's Market

For buyers, partners, and consumers researching Youzhiweipin's official brand history, the narrative is one of continuity: a 1923 family sugar workshop that became "Rimei Food Factory" in 1985, was rebranded "Youzhiweipin" in 2015, and formally incorporated as Guangdong Youzhiweipin Biotechnology Co., Ltd. in 2017. This lineage now supports a nationwide distribution network across offline supermarkets, convenience stores, and e-commerce platforms, as well as international clients across Southeast Asia, Europe, and America. The combination of documented family heritage, modern certifications, and a diversified multi-brand portfolio positions Youzhiweipin as a confectionery enterprise whose history directly underpins its current product quality and market reach.

This article is provided by Guangdong Youzhiweipin Biotechnology Co., Ltd., a company dedicated to the research, development and production of high-quality biotechnology products. For more information about our products and services, please visit our official website or reach out to us directly:

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Phone: +86-18924724595

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